Open banking is more and more turning into a regulatory requirement throughout the globe. Banks with a web based presence should present entry to knowledge to permitted trusted third events. This includes fairly an funding as to allow this the financial institution should develop and publish a set of software programming interfaces (APIs) and help builders utilizing these APIs.
In Europe and the UK, the regulation additionally requires banks to permit fee initiation via APIs. Banks can not cost for this, they merely have to offer it. Fairly rightly this raises concern of disintermediation because it permits fintechs to develop various entry to banking knowledge for purchasers. For instance there are a variety of chatbot suppliers like Chip, Cleo and Plum and app suppliers like Emma and Snoop whose worth proposition is predicated round aggregating banking knowledge from a number of banks so prospects can see their accounts in a single place. The important thing level is that open banking is sort of an funding and for seemingly no return for banks?
For a number of years we have now seen licenced banks going past open banking and opening up a broader set of APIs than that demanded by open banking laws. These go so far as a 3rd social gathering creating new accounts and on boarding prospects or simply extra granular providers like managing funds, know your buyer (KYC) checks or credit score danger, for instance. By doing this, banks are capable of cost for these providers and this spawned the development of Banking-as-a-Service (BaaS). The purchasers of those providers may very well be different banks, fintechs or tech choices in different industries like property (proptech). Therefore the potential marketplace for BaaS is big.
The benefit to the BaaS prospects – the businesses that can “devour” these providers – shouldn’t be solely entry to banking knowledge (with buyer permission), however to banking performance, therefore the time period “embedded finance” trending since final yr. Basically that is the place an organization “embeds” banking functionality right into a broader service for instance doing KYC and credit score checks for renters (e.g. Cubic Lease). BaaS additionally permits corporations to “white-label” a banking product like a present account or debit/bank card. While this has been doable earlier than (within the 90’s many supermarkets partnered with banks earlier than getting their very own licence), BaaS affords a extra scalable and open method to this.
BaaS suppliers fall into two most important classes: banks and expertise corporations. As I alluded to in my last article, each compete with conventional and new distributors of banking software program. Banks offering BaaS embrace gamers like BBVA, GreenDot and Starling, the latter additionally affords “Funds-as-a-Service” for a variety of fintechs. On the expertise aspect gamers embrace the likes of SolarisBank, RailsBank and Treezor.
For banks, BaaS means creating and working a extra expertise like gross sales organisation. While for expertise suppliers that receive banking licences like SolarisBank they clearly need to function a licenced financial institution while promoting a technology-based service.
For those who step again and have a look at this, we have now banks now shopping for from and competing with expertise corporations. We even have tech corporations promoting to and competing with banks. Then we have now conventional software program corporations of banking and fee options promoting to each events, therefore the boundaries of buyer and competitors are seemingly blurring and complicated.
Inevitably, we’ll see banks purchase expertise pushed opponents however there are tech suppliers which might be additionally accelerating their entry to market by shopping for banks.
Fintech’s and different corporations now have a broader set of decisions the place to get banking providers to embed of their choices. The actual winner must be prospects getting higher/cheaper services and products in frictionless journeys (aka expertise pushed banking).
Nonetheless, as we have now seen with the WireCard scandal we can not lose sight of the necessity for regulation and the way we should defend the top buyer too.
In over 30-years of banking, I’ve by no means seen a extra complicated and aggressive panorama as there’s now. On high of this, we’re seeing the expansion of crypto which has its personal complexities, dangers and alternatives. Relying on whether or not you’re a glass half full or half empty particular person, there has by no means been a extra thrilling or scary time in banking. I take the constructive route and see not solely higher alternative for banking prospects but additionally an enormous enhance in monetary inclusion.
Concerning the writer
Dharmesh Mistry has been in banking for 30 years and has been on the forefront of banking expertise and innovation. From the very first web and cellular banking apps to synthetic intelligence (AI) and digital actuality (VR).
He has been on each side of the fence and he’s not afraid to share his opinions.