Are you the sort of one who walks out of a thrift retailer with a classic Dior shirt and sequined disco pants?
To start with, I’m jealous. Second, you have to try Depop.
The secondhand vogue app is the proper place to promote classic finds and handmade items at a revenue. Right here’s how one can benefit from this platform, courtesy of among the app’s high sellers.
What Is Depop?
Depop is a cross between Instagram and eBay. Sellers submit gadgets, prospects scroll by means of them, and when one thing catches their fancy — voila, a sale!
Eric Jevsevar is a high vendor who makes a full-time revenue from Depop. On his store, Sauce Freely, yow will discover a $500 pair of Dolce and Gabbana cargo pants, a $10 iridescent baseball cap, and an unpleasant sweater for $28.50, together with dozens of different gadgets curated from thrift shops.
Depop has extra than simply thrift retailer finds, although. Loads of folks promote handmade crafts on Depop. America Calloway began her store, American Metal, when her modeling gigs dried up as a result of COVID-19. 5 months later, she’s a verified vendor making a full-time revenue from jewellery gross sales on the app.
After establishing store, Calloway confirmed a good friend how one can use Depop. “She was like, ‘I don’t know why I didn’t do that earlier than. It was really easy.’”
How one can Promote on Depop
Calloway and Jevsevar shared their finest recommendation for anybody who desires to arrange a profitable Depop store. Right here’s what they advised us.
1. Pay Attention to What Successful Sellers Do
The first thing you’ll see after signing up is the “Top Picks” page. Those are listings Depop staff have chosen to feature. You should click through them to see examples of successful posts.
You’ll notice a few things right off the bat:
Good photos are a must. “As long as you’ve got good photos — you know, in the light, you model it, things like that — you’ll always do well,” Jevsevar said.
Pay attention to trends. “Skinny jeans were popular like two years ago and now everyone wants baggy pants,” Jevsevar said. “Certain things tend to do [better] than others at certain times.”
What’s hot right now, other than baggy jeans? Sweater vests, Y2K fashion and patchwork, for starters. However developments change, so it’s finest to concentrate and regulate stock accordingly.
Study the lingo. Depop, like different on-line communities, has its personal language. Right here’s a particular glossary.
- NWT: New With Tags
Instance: “This jacket is completely pristine and NWT!”
- Swap/Commerce: Buying and selling gadgets as an alternative of buying
Instance: Open to swaps!
- ISO: I’m in search of out.
Instance: ISO Brandy Melville crop tops
2. Set Up Your Store
Whether or not you’re a thrift curator, upcycler, or craft-maker, you’ll need to maintain a couple of fundamentals in thoughts whenever you arrange your Depop store.
High quality photographs are key to succeeding on Depop. Depop offers customers 4 photograph slots for every merchandise. Utilizing all 4 slots will increase the prospect of constructing a sale by 20%, in line with Depop’s seller handbook.
Having a mannequin put on the garments you’re making an attempt to promote is the best choice, however for those who can’t, do a flat lay, not a hanger shot. In line with Depop, this might improve the prospect of constructing a sale by 60%.
Good product descriptions are additionally vital. Use hashtags to point out up in searches. Don’t attempt to cheat the system and tag widespread manufacturers on a random merchandise. It gained’t present up in searches or on the Discover web page.
Past that, be clear, concise and correct. Honesty is all the time the very best coverage!
When you’ve received your store arrange, it’s time to unfold the phrase.
3. Begin Networking
For any enterprise, advertising is essential, and working a profitable Depop store is not any totally different.
Comply with potential prospects. When Calloway was beginning out, she discovered a intelligent solution to get prospects.
“If somebody posted a pearl necklace, I’d go … see who preferred it,” she stated. “These prospects are occupied with pearl necklaces. So I’m going to go and comply with them so then perhaps they’ll see my jewellery and see in the event that they prefer it or not.”
That helped her hit the 1,000-follower mark.
Be good. Once you make a sale, ship a handwritten word with the package deal to make the customer really feel appreciated. A daily buyer is value their weight in gold!
Use social media. Sharing your store in an Instagram Story with the hashtag #Depop can increase searches to your profile by 11%, in line with Depop’s vendor handbook. YouTube and Twitter are additionally good locations to advertise your Depop retailer.
It takes time to construct up a following. Within the meantime, be sure you’re staying within the inexperienced.
4. Run the Numbers — and Keep an Eye on Them
Depop can be pretty fun, as it’s easy to spend hours scrolling through it without selling a thing.
But if you want a side hustle instead of a time suck, you’ll need to pay attention to how much time, effort and money you’re spending.
Consider the cost of your items. If you’re curating thrifted finds, how much did you spend at Goodwill? If you’re selling handmade items, how much did you spend on materials? And for any seller, time is money, so don’t forget to include that in your accounting.
You’ll also need to think about fees. Depop charges a 10% flat fee on each item. If you use PayPal to receive payments, that’ll run you an additional 2.9% + $.20 per transaction.
Compared to other resale sites, like Poshmark and Etsy, that’s a bargain, Calloway said. “Depop always takes less [in] fees than everyone else.”
Want to see more about how Depop and Poshmark stack up against each other? Check out our post comparing Depop vs. Poshmark.
Depop additionally sells handy delivery labels in-app. They value between $5 to $15, although you’re free to make use of different delivery companies.
One of the best ways to be sure you’re protecting all of those hidden prices? Elevate your costs!
If Jevsevar might return in time, he’d inform himself one factor: “Don’t undersell myself.”
For high sellers who make a full-time revenue from Depop, it’s a dream come true. “I’ve an entire jewellery room now and it’s been superb,” says Calloway. “It feels nice. I work for myself, and that’s what I all the time wished,” says Jevsevar.
Not everybody could be a high vendor, although.
One of the best ways to seek out out if Depop is for you is easy: strive it! Simply be sure you monitor your money and time alongside the way in which.
Ciara Ainsley McLaren is a contributor to The Penny Hoarder.