Spinach Video San Francisco, CA |why-you-need-an-explainer-video-for-your-business
Aug 26
Like most business owners, you know that video is a powerful marketing tool. But you may not know that explainer videos are the most effective for businesses. This post will explain why an explainer video is essential for your business.
An explainer video is a short, usually animated video, that explains your business, product, or service. They’re typically used on websites and social media platforms to give visitors a quick overview of your offer.
There are many benefits of using an explainer video for your business. Here are some of the most important ones:
Explainer videos are incredibly effective at getting your message across. They’re four times more likely to be watched than traditional video ads. And if you want people to remember your brand, explainer videos are the way to go – viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
But with so many different explainer videos, how do you choose the right one for your business? Here’s a quick guide to the most popular types of explainer videos and what makes each one special.
The Animated Explainer Video
Animated explainer videos are perfect for businesses that want to communicate their message in a fun, engaging way. These videos use bright colors and lively characters to tell your story and effectively hold viewers’ attention. Plus, since they don’t require live-action footage, they can be created relatively cheaply.
The Whiteboard Animation Video
Whiteboard animation videos are perfect for businesses that want to explain complex concepts in a simple, easy-to-understand way. These videos use hand-drawn illustrations and text to break down your message, step by step. They’re often used to explain how a product or service works or to provide an overview of a company’s history or philosophy.
The Live-Action Explainer Video
Live-action explainer videos are perfect for businesses that want to add a personal touch to their message. These videos feature real people talking about your brand and can effectively build trust and credibility. Plus, they can be created relatively cheaply since they don’t require animation or special effects.
They boost conversions and sales.
Because explainer videos effectively communicate your message, they’re also great at boosting conversions and sales. One study found that videos on landing pages can increase conversion rates by 80% or more.
Another study showed that adding a video to an email can increase click-through rates by 300%.
And if you’re selling products or services online, you’ll be happy to know that using video on your product pages can increase conversion rates by as much as 35%.
So, an explainer video is a great place to start if you’re looking for a way to improve your marketing and boost your sales.
An explainer video can also help build trust with your audience. When people see that you’ve taken the time to create a quality video, they’re more likely to trust your brand. And trust is essential when it comes to making a sale.
An explainer video is a perfect way to introduce your brand and product to a new audience. And if you want to take things a step further, you can use your video to drive traffic to your website or online store.
Business: They’re versatile.
Explainer videos are highly versatile and can be used in several different ways. You can use them on your website, social media platforms, email campaigns, and even at trade shows or other events.
Explainer videos are a great way to engage your audience and explain complex topics in a simple, concise format. They can increase website traffic, conversion rates, and overall customer engagement when used correctly.
Here are some tips on how to use explainer videos effectively:
Use them on your website
Adding an explainer video to your website is a great way to engage visitors and give them a quick overview of what you do or offer. Ensure the tape is placed prominently on your homepage and relevant to your target audience.
Share them on social media
Social media is an excellent platform for sharing explainer videos. You can post them on your company’s page or create a dedicated campaign around them. This is a great way to increase brand awareness and reach a wider audience.
Use them in email campaigns
Including an explainer video in your email marketing campaigns can be a great way to engage subscribers and boost click-through rates. If you have a new product or service to promote, an explainer video can be a helpful way to introduce it to your audience.
Show them at events
If you’re exhibiting at a trade show or other event, consider showing an explainer video on loop. This is a great way to grab attention and give people a quick overview of your work.
They’re affordable
Despite their many benefits, explainer videos are pretty affordable to produce. This is because making an explainer video is quite streamlined and efficient. Plus, many online tools and resources can help you create a high-quality explainer video on a budget.
Here are a few tips to help you produce an affordable explainer video:
Use stock footage or illustrations instead of filming your footage.
Use free or low-cost video editing software like iMovie or Windows Movie Maker.
Keep your video short – under two minutes is ideal.
Focus on delivering one key message in your video.
Use a script template to make writing your script more accessible and efficient.
Now is the time to start if you’re not using explainer videos as part of your marketing strategy. Their ability to boost conversions and sales, build trust, and be used in various ways is essential for any business.
They’re affordable
Despite their many benefits, explainer videos are pretty affordable to produce. This is because making an explainer video is quite streamlined and efficient. Plus, many online tools and resources can help you create a high-quality explainer video on a budget.
Here are a few tips to help you produce an affordable explainer video:
Use stock footage or illustrations instead of filming your footage.
Use free or low-cost video editing software like iMovie or Windows Movie Maker.
Keep your video short – under two minutes is ideal.
Focus on delivering one key message in your video.
Use a script template to make writing your script more accessible and efficient.
Now is the time to start if you’re not using explainer videos as part of your marketing strategy. Their ability to boost conversions and sales, build trust, and be used in various ways is essential for any business.
Need help creating an explainer video for your business? Spinach Videos can help. We’re a leading video production company with experience creating high-quality explainer videos for businesses of all sizes. Contact us today to get started.
