Spinach Video San Francisco, CA | What Makes Explainer Videos so Popular?
Aug 26
Video : If you’ve been on the internet for several years, you’ve probably seen an explainer video. These short, animated videos are designed to explain a product or service clearly and concisely. And they’re trendy; according to Wyzowl, 83% of businesses use explainer videos as part of their marketing strategy. But why are they so popular? What makes them so effective?
Here are a few key reasons explainer videos are so popular:
A good explainer video is engaging, visually stimulating, and easy to understand. It tells a story that your audience can connect with, and it does so in a way that holds their attention from start to finish.
All great explainer videos have a few critical elements in common. If you want your video to be successful, make sure it checks off all of the following boxes:
A clear and concise script
Engaging visuals
A relatable protagonist
An emotional connection
A solid call to action
Video : They’re informative:
An explainer video should be clear and concise, providing your audience with the information they need to understand your product or service. This might include a description of your product or service, how it works, or why it’s useful.
It’s important to remember that an explainer video is not a sales pitch – instead, its purpose is to educate viewers and help them understand what you offer. Your tone should be informative and neutral, without any hard sell. If you can keep your explainer video under two minutes, that’s even better! Long videos lose viewers’ attention, so focus on making your point quickly and effectively.
Video : They’re shareable:
A well-made explainer video is something your audience will want to share with their friends and followers. This helps to spread the word about your business and increase brand awareness.
An explainer video is a perfect way to engage your audience and convey your message clearly and concisely. Using visuals and a voiceover, you can explain complex concepts in a way that is easy for everyone to understand.
You should keep a few things in mind if you’re looking to produce an explainer video. First, you need to determine the purpose of the video. What are you trying to achieve? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know the purpose of the video, you can start planning the content.
Next, you need to decide on the style of the video. Do you want it to be animated or live-action? Once you’ve decided on the type, you can start planning the visuals and voiceover.
Explainer videos can be used in a variety of marketing campaigns and on a variety of platforms. They can be shared on social media, embedded on your website, or even used as TV commercials.
Explainer videos are a great way to grab attention and explain complex concepts in a simple, digestible way. In just a few minutes, you can break down complicated topics and engage your audience in a way that text alone cannot.
When creating an explainer video, the sky is the limit. You can be as creative as you want or keep it simple. The most important thing is that your explainer video can communicate your message effectively.
They’re cost-effective:
Producing a high-quality explainer video doesn’t have to be expensive. In fact, with some careful planning and a bit of creativity, you can create a professional-looking explainer video on a shoestring budget.
Here are a few tips to help you get started:
Keep it short and sweet. The key to creating a compelling explainer video is to keep it concise. After all, you want your viewers to watch the video, not just click away after the first 30 seconds. Aim for around 2 minutes or less.
Use engaging visuals. People are visual learners, so make sure your explainer video includes plenty of exciting visuals. Think diagrams, charts, and infographics—anything that will help your viewer understand your message quickly and easily.
Use a professional voiceover. A high-quality voiceover can make all the difference in how your video is received. If you’re on a tight budget, consider hiring a freelance voice actor through a site like Fiverr or Upwork. Just be sure to listen to samples of their work before making a final decision.
Invest in quality animation. Poorly done animation can make your explainer video look cheap and unprofessional. Luckily, there are plenty of affordable options out there these days. Once again, sites like Fiverr and Upwork can be great resources for finding quality animators at an affordable price.
Promote your video. Just because you’ve created a fantastic explainer video doesn’t mean people will automatically find it. Make sure to promote your video on social media, your website, and anywhere else your target audience is likely to see it.
Creating a high-quality explainer video on a shoestring budget is possible—you just need to be strategic about it. By following the tips above, you’ll be well on creating an engaging and compelling video that won’t break the bank.
Conclusion
As you can see, explainer videos are so famous for many reasons. An explainer video may be the perfect solution if you’re looking for an engaging and informative way to market your business.
Spinach Video is a video production company based in San Francisco. We specialize in explainer videos and have produced videos for companies of all sizes, from startups to Fortune 500 companies. Contact us today to learn more about our services and how we can help you achieve your marketing goals.
